Job Description
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We have an exciting opportunity for a Mandarin speaking Marketing Manager or Senior Marketing Assistant for a London-based law firm dedicated to delivering high-quality legal services with a strong focus on serving the Chinese client market. This is an exciting opportunity for a creative and commercially minded marketing professional to lead digital campaigns, enhance brand visibility, and support business growth.
Job Requirements:
• Fluent in both Chinese (Mandarin preferred) and English.
• Proven experience in marketing, preferably within the legal or professional services sector.
• Strong understanding of the Chinese market and client engagement strategies.
• Hands-on experience managing Chinese social media platforms such as Xiaohongshu (RedNote), WeChat, and other Chinese digital channels.
• Proficiency in mainstream social media platforms including Facebook, TikTok, and LinkedIn.
• Experience planning and executing digital marketing campaigns.
• Strong skills in content creation, copywriting, and social media management.
• Proficient in design, video editing, and marketing software (e.g., Adobe Creative Suite, Canva, or similar tools).
• Creative, commercially focused, and able to develop innovative marketing initiatives.
• Strong organisational and communication skills with the ability to manage multiple projects independently.
Responsibilities
Job Responsibilities:
- Develop and implement marketing strategies to increase the firm's visibility and attract new clients.
- Strengthen the firm's brand presence within the Chinese community.
- Plan, manage, and optimise digital marketing campaigns across Chinese and mainstream social media platforms.
- Create engaging marketing content, including social media posts, promotional materials, and videos.
- Design professional marketing collateral for online and offline campaigns.
- Manage and maintain the firm's online presence, ensuring consistent branding across all digital channels.
- Monitor campaign performance and recommend improvements based on marketing insights.
- Identify new opportunities to enhance client engagement and support business development initiatives.
- Collaborate with internal stakeholders to promote the firm's legal services and key campaigns.
- Stay up to date with marketing trends, digital tools, and best practices to continuously improve marketing effectiveness.
Referrals
If you know anyone who may be suitable for the above role, feel free to get in contact with the Mandarin Recruitment team. We will ensure a healthy referral bonus.
About Us
Mandarin Recruitment is a service that helps UK and China businesses & organisations find and source high-quality Mandarin-speaking professionals. We have unparalleled and exclusive channels to the Chinese speaking market, allowing us to be the leading organisation for specialist Mandarin recruitment.
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